Beauty by Bay is a personal brand for a beauty consultant. The client, Bailey Powell, wants to market her specific services that she provides through a salon because part of her income is based on commission. With this project, I plan to expand and enhance her brand/portfolio by designing a logo, style guide, new business cards, desktop and mobile website prototypes, an animated logo, and animated promotional video.
The target audience are females ages 15 to 80 years old with hair, waxing, eyebrow, makeup service needs. The call to action for this project is “Discover Your Beauty”. The client wants to help others feel and see their beauty through her services. The competitors include other salons, beauty consultants, beauty YouTubers, and beauty related stores.
Style Guide and Business Card
The client had already established a name for her brand. Using said name, I designed a typography logo to correspond with the typography logo trend in the beauty industry. For the logo, heading and body font, I chose to use both serif and sans serif fonts to create contrast and bring a modern timelessness that would appeal to the vast audience. The client felt a blue teal color would represent her best so I created a range of that color to, again, appeal to the wide audience range.
The client requested the use of marble into the brand so I applied it to the website headers. To further implement the marble, I designed graphic elements that mirrored the curves often found in marble patterns. For the sub mark, I used the letter “b” from the “bay” in the main logo to match the typography theme.
The business card design was a collaboration of style guide elements. On the front, I placed a solid color for the background, graphic elements in the corners, and the main logo in the center. For the back, I included my client’s name, job title, contact information, and brand sub mark. Since business cards are the client’s main way of helping her mature audience keep in contact, I also added a place for the client to write appointment dates and times.
The Animated Logo and Video
After researching various motion graphic videos, I began sketching and story boarding the animations. Then, I designed style frames based on the story boards in Adobe Illustrator. Next, I imported the style frames into Adobe After Effects. From there, I used the position, rotate, opacity, skew, and track matte tools to create the animations. Then, I exported animations as MP4 files. Finally, I imported the animated promo video into Adobe Premiere to insert a copyright free audio track and exported the final video.
The Desktop and Mobile Site Prototypes
Check out the links below to view the desktop and mobile site prototypes